Spin
Content and Marketing Manager – Social Media
Spin is one of the leading micromobility companies operating dockless electric scooters on campuses and in cities across North America and Europe.
As a technology company that powers individual mobility for the benefit of all and strategically collaborates to reshape policy and redesign urban life, Spin’s mission is to create a world full of 15-minute cities—and to bring those cities to life by moving people freely through their streets.
Work History
October 2019 – April 2021
San Francisco, CA
Responsibilities
- Content Strategy & Production
- Social Media Strategy
- Influencer Marketing
- Project Management
- Design
Achievements
Produced and executed global digital campaigns activated across organic, paid, editorial, and OOH, delivering over 5 million impressions quarterly
— PROJECT NAME
Art That Moves You
— ROLE
Social Media
Content Production
Event Planning
Branding
— DATE
2019
During Art Basel Miami 2019, Spin launched their newest campaign: Art That Moves You.
Spin sponsored Not Another Art Show, a pop-up immersive experience designed to bridge the gap between art, fashion, culture, music, tech & philanthropy. At the show, five artists painted 60 Spin scooters which were then deployed back into our Miami fleet for riders to enjoy.
I supported event branding, managed digital creative to promote the talent and event, and oversaw live event coverage.
Content Marketing
I coordinated quarterly content shoots and campaigns across various US markets to highlight Spin’s existing and new operating cities. Content was used across our social, blog, email, and public relations. I also casted influencers to support integrated marketing campaigns to drive awareness to safety initiatives, city launches, events, and increase ridership.
2020 Animation
End of year animation used across social media to celebrate Spin's milestones and welcome in the new year. Created in collaboration with Spin's Design team.
2020 End of Year Recap
Data storytelling to recap Spin’s user ridership and positive environmental impact. Shared on Instagram and email, created in collaboration with Spin’s Design team.