Hippeas is an organic snack brand on a mission to shake things up and reinvent snacking for the better, one chickpea at a time.
Work History
May 2017 – August 2018
Santa Monica, CA
Responsibilities
- Social Media Strategy
- Influencer Marketing
- Creative Direction
- Analytics
- eCommerce
Achievements
- Established digital brand identity for US market launch
- Initiated and led influencer marketing program, securing over 200 creator partnerships
Grew Instagram community from its inception to 50,000 followers
— PROJECT NAME
Hippeas Summer of Love Campaign
— ROLE
Art Direction
Content Production
Social Media
Influence Marketing
Branding
— DATE
2017 and 2018
In 2017, Hippeas launched their Summer of Love campaign distributed through organic and paid social, web, and event activations across festivals and expos. I coordinated content with an external creative agency to produce photography as well as short and long-form videos.
For Hippeas's 2nd annual Summer of Love, I partnered with two long-term creators to participate in the campaign's creative. The influencers promoted the campaign on their social channels to drive traffic to Hippeas's eCommerce site and retail partner locations.
