Course Hero

Senior Social Media Manager

Course Hero is an online learning platform with over 60 million course-specific study resources contributed by a community of students and educators, and produced by their team of educational content specialists in collaboration with subject experts.

Work History

April 2021 – July 2022

Redwood City, CA

Responsibilities

  • Brand Strategy
  • Social Media
  • Growth & Influencer Marketing
  • PR Communications
  • Mentorship

Achievements

  • Increased social media channels by 32% year-over-year


Refreshed social media visual and copy identity in alignment with rebrand


Launched TikTok channel and partnered with Campus Operations team to create Social Ambassador Program garnering over 70,000 views on TikTok and Instagram Reels within the first quarter




Promotional video announcing Course Hero's 2021 Virtual Education Summit on social media

We worked with influential higher ed speakers on short-form videos to promote the virtual event on social media

For our post-event social strategy, we shared video clips of the keynotes and linked to watch the event on-demand, driving additional registrations and growing our educator community

— PROJECT NAME

Course Hero Virtual Education Summit: What Happens Now?


— ROLE

Social Media Strategy

Art Direction

Graphic Design


— DATE

July 2021

Course Hero's 2021 Virtual Education Summit invites thousands of educators together to discuss what matters now—to faculty, to our students, and to the larger learning community. The three-day virtual gathering features keynotes and fireside chats with higher ed thought leaders, student-focused presentations, and pedagogy workshops.


I oversaw the social media promotional and live event strategy. I led direction and execution of social content with support from my direct report on the social team. Our efforts resulted in 500+ attendee registrations through social media, 3,000+ followers gained, and 190,000+ organic impressions.

Growth Marketing

In addition to organic social media strategy, I assisted the Growth Marketing team on paid social campaigns for brand partnerships with Amazon Prime Student and Hulu. I led creative and copy direction for organic and paid social content. I also worked on influencer marketing efforts to increase discovery and acquisition through SEO.

Product Marketing

I collaborated with the Product team on a social media marketing strategy to educate and promote Course Hero's Chrome extension feature and Microsoft Store app, driving awareness and downloads among their student audience.